Editor Atlarge (Page 5)

Twenty five years ago I almost ended up working with the Danish Wunderkind Martin Lindstrom (at the beginning of the dotcom bubble) in what was one of the first Digital Agencies, but I ended up taking a different path. Today Martin is recognised as a global leader in Digital Brand Marketing, with numerous books to his name, he is a regular columnist with Fast Company, Time Magazine and Harvard Business Review. This is a synopsis of an article on LinkedIn by Matin Lindstrom published 25th June 2020. With approximately 100 million users now logging into MSFT Teams every day (and many more on Zoom) the consideration that this way of working from home is the new normal has reached leaders at all levels of organisations around the world. Microsoft however, had been through the same experience four years ago, and the biggest issue was the loss of corporate culture. AContinue Reading