Creativity

Cultural Innovation is not just about building a better mousetrap, rather it is driven by deeply connecting customers with a brands ideology, which in turn has transformed the the value proposition and reinvented the category. Why is innovation so hard? Why do companies who have have incredibly talented teams struggle to innovate and create a sustainable innovative new product? This article explores the challenges with large corporate innovation. Procter & Gamble a company renowned for driving what it refers to as ‘constructive disruption’ has designed a process that aligns closely to a startup with venture funding, support from tech entrepreneurs and a lean probe and learn prototyping process. But even with this best in class approach to corporate innovation the process is not exactly delivering huge results – the most recent P&G offering was a ‘Smart Pampers Diaper’ (nappy) that signals a change is needed! “Build a better mousetrap, andContinue Reading

The idea that creativity is exclusively the domain of youth is an incorrect assumption according to researchers at Ohio State University, their finding is that creativity peaks at different ages. The difference is that those people who generate radical ideas often do so before they are deeply knowledgeable in the conventions of their field. Alternatively experimenters take all of their career knowledge, together with decades of trial and error to go beyond the conventions of their domain. “Many people believe that creativity is exclusively associated with youth, but it really depends on what kind of creativity you’re talking about,”  Bruce Weinberg, Professor Economics, Ohio State University Conceptual Innovators Conceptual innovators are generating creativity in fundamentally new ways, they have clear goals, and seek to communicate specific ideas or emotions. This approach tends to peak early and most of the groundbreaking work from conceptual innovators happens early in their careers. ExperimentalContinue Reading